Free Trust Audit · For founders in AI, Bitcoin, fintech, finance
Does your market really trust you?
In two minutes, find out. We read your LinkedIn, website, and content the way a buyer would, then score three layers in front of you: how clearly you are positioned, whether your content speaks to buyers or just peers, and whether anything visible actually converts.
You publish. The right people nod. The buyer you want never reaches out. Most founders blame the content. Usually it is something earlier: who the work is positioned for, who the writing is speaking to, and whether anything visible to a buyer in a hurry actually converts.
In two minutes, you’ll know
- Whether a stranger can tell what you do, who it is for, and why you, in the seconds before they decide.
- Whether your content is doing buyer work, or just earning nods from your peers.
- Whether a ready-to-act prospect would find a clear path, or hit a wall.
What it scores
- 01
Positioning clarity
Can a stranger tell what you do, who it is for, and why you are the one to trust, in seconds?
- ICP specificity
- Problem statement
- Outcome clarity
- Differentiation
- Cross-channel consistency
- 02
Content that speaks to buyers
Does your content move buyers closer to a decision, or just earn nods from peers?
- Publishing cadence
- Buyer-facing vs. peer-facing
- Depth and substance
- Content variety
- Documented IP and named thinking
- 03
Visible conversion
When someone is ready to act, is there a clear path, or do they hit a dead end?
- Visible CTA
- Lead capture
- Proof elements
- Trust signals
- Content-to-offer path
A sample observation
Cross-channel consistency · 1 of 2 · Your LinkedIn About positions you as a Bitcoin strategy advisor. Your homepage hero positions you as a fractional CMO. A buyer arriving from either channel meets a different person, and decides you might not be the one for them.
Common questions
What founders wonder before requesting the audit.
Three quick answers. Then the form is right above.
01What will I actually walk away with?
A score on this page in two minutes, naming exactly where your positioning, content, and conversion are working and where they are not. A longer read in your inbox shortly after, with one observation per component. Yours to keep, regardless of what comes after.
02How does it work, and how long does it take?
Two minutes total. You submit your name, email, website, and LinkedIn. We read all three through the eyes of a buyer in your category, then score the three layers in front of you. Your score and the headline observation appear on this page; the longer read lands in your inbox shortly after.
03What happens after the audit lands?
Nothing automatic. You read it, use what is useful, ignore what is not. If something in the read surprises you and you want to talk it through, the option is there. If not, you keep the document. We would rather be helpful once and earn the conversation, than chase it.